• Most business schools use case studies to teach students how to apply concepts in practice, and this case-based textbook applies the case study method to the South Asian business context. • Each case study is complemented by reflective questions, references, further reading and activities, as well as teaching notes for lecturers available online. • Features over 20 concise case studies edited by a renowned case study author and lecturer, covering the key trends in South Asian business from countries across the region.

• Most business schools use case studies to teach students how to apply concepts in practice, and this case-based textbook applies the case study method to the South Asian business context. • Each case study is complemented by reflective questions, references, further reading and activities, as well as teaching notes for lecturers available online. • Features over 20 concise case studies edited by a renowned case study author and lecturer, covering the key trends in South Asian business from countries across the region.